Here’s a business idea. Loud, raucous extroverts have everywhere taken over the agenda, our playlists, subscriptions and feeds brimming with their over-excited clamour. It’s time the quiet ones seized the initiative to develop an alternative platform, that just calmly simmers away, offering up restrained output that nourishes the soul. No need for likes, shares, and viral snowballs. Just a go-easy app, occasionally offering value to mellow folk worn out by the shouty-sweary frenzied egomania of today’s social web. Another side project in the making.

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