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Received the latest round of junk mail from campaigning political parties through my letterbox today.

These ones from the new-fangled Workers Party of Britain fronted by MP George Galloway, and Reform UK by Nigel Farage.

Both have gone for the handy A5 format, but there the similarities end.

The so-called Workers Party is leaning into their very patriotic RAF-esque branding, but they’re let down by the flimsy quality of their paper.

Reform leads the way with trendy turquoise print on 150 GSM paper stock, and as few words as possible, lest literacy be a problem. Stop the Boats. Zero Waiting Lists. Freeze Immigration.

No such brevity from their populist rivals. They’ve given us an essay in tiny 10 point text on the back of their flier.

I particularly liked the top priority for this South East, Home Counties constituency:

I want to bring back manufacturing jobs and reindustrialise the North East. Make the region proud to be the industrial heart of Britain once more.

Excellent targeting there. Though, granted, there are probably quite a few Chiltern Nimbys who’d quite like to confine the smog-filled industrial zones to the North East.

Who knows if the candidate even knows where his prospective constituency is located? He himself lives in Birmingham.

But I suppose that doesn’t matter if you know you have no chance of being elected. This is an election of chancers.

It doesn’t yet seem to have occurred to people that the worry is not so much about what happens now, but where these machinations will leave us at the next election.

What will these unsavoury alliances mean for the Britain we know?