They commission a graphic designer, but they don’t like what they produced.
They have brand guidance they were insistent we adhere to to the letter, but then decided they didn’t like that either.
Can we try this? Can we try that? Can we try another version? What about like this? What about like that?
Let’s keep on rejigging until we’ve made a complete dog’s dinner of it. And once we’ve arrived at the most unprofessional and amateurish solution: then we’ll be good to go.
Who needs specialists weighing in with considered, expert advice, when you can simply do design by committee? On we go, over and over.
Last modified: 22 September 2024
