Faux boycott

Boycott Starbucks, reads the WhatsApp message, which goes on to highlight a series of completely (and obviously) made up facts about the company and its alleged support for Israel’s armed forces.

Yes, it’s time to boycott the products of Starbucks, McDonalds, Marlboro, Burger King, Coca Cola, Kentucky, and all other products that, um, I don’t consume anyway.

Ah, but hang on a minute. Still no mention of Israel’s Leviathan natural gas fields, I see, which numerous Muslim countries are currently lining up to sign billion dollar deals with to guarantee their energy security well into the future.

I guess, at the end of the day, that it’s important to be seen to be doing something, even if that means boycotting a company I never buy from away, and which has absolutely nothing to do with the cause. At least I did something, or rather nothing. By doing nothing, I made a real difference.

And I suppose it beats the tactics of leaders who must tread the fine line between appearing strong and decisive on the issue for the core electorate at home, while maintaining firm economic ties with the country to keep their economy afloat, in order to maintain the support of the core electorate at home.

At least our form of doing nothing is palatable.

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