Advertising

I fear that in the not too distant future we will miss our consumerist utopia, lamenting the loss of our febrile freedom to live as we please. Demagogues, despots and the pious disciples of tradition all seem united in the belief that a great war of epic proportions will somehow be the harbinger of our spiritual revival.

So enjoy the promotion of the mundane while you can, I say. Better to be defined by the stuff you owned and the numbing insignificance of your life, than by a hideous slaughter brought about by a people who needed a purpose and place. It is the advertising which sells us fascism as the antidote to our insignificance which we should truly fear.

Be insignificant. It’s better for us all.

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