I must confess that I am not a fan of social media adverts which begin by mentioning the blessings of good deeds done in the first 10 days of dhul hijjah, moments before begging for money.

Yes, the blessings are real, and yes the need is great. But somehow these adverts just don’t sit well with me. Tell us about the blessings or tell us about the need, but don’t mix the two, imposing a deadline on us. It doesn’t feel sincere at all.